BOCARATON.COM RETAINS TRANSMEDIA TO
PUBLICIZE REDESIGNED COMMUNITY
PORTAL WITH FIRST FASHION SHOW
ON FORT LAUDERDALE BEACH, SATURDAY, JUNE 30TH
BocaRaton.com Unveils Slogan:
Boca Raton, FL – May 24, 2007 – BocaRaton.com, a leading Internet Community Portal, has retained TransMedia Group to promote its new Portal Concept and Online “Boutique” Store which features product demos in FULL VIDEO FORMAT. TransMedia will also publicize BocaRaton.com’s plans to offer its unique portal approach to communities throughout Florida.
BocaRaton.com’s Online Store kicks off with the first Fashion Show to be held on Fort Lauderdale Beach at 3 PM, Saturday, June 30 (corner of Las Olas Boulevard and A1A), featuring models promoting clothing and accessories for various boutique designers. In addition, BocaRaton.com will feature and launch the first men’s shirts with the exclusive Watchcuff™ design.
“BocaRaton.com is an ingenious and fully interactive website offering consumers information and services throughout South Florida and eventually will be adding more Florida cities to its network of Community Portals”, said TransMedia Chairman, Tom Madden. “Their team led by Russell Spadaccini, who formerly managed IT operations at Merrill Lynch, Pierce, Fenner and Smith in New York City, is committed to making a difference in Community Portals, bringing all communities together.”
TransMedia will assist BocaRaton.com in underscoring its unique community portal concept and innovative Online Boutique shopping. TransMedia will publicize the event, which is the first Fashion Show ever held on the beach in Fort Lauderdale with more than seven designers participating. The fashion show will feature ‘The Sunshine Collective’ and the world premiere of the Watchcuff™, all of which will be available exclusively on BocaRaton.com and their Community Portals.
“We were impressed with TransMedia’s unique team approach to serving its clients worldwide,” said Spadaccini, Director of Business Development at BocaRaton.com. “The firm’s flare for creating excitement for events and their past successes in creating an industry buzz for Internet products convinced us to go with them.”
According to Madden, BocaRaton.com supports the community by offering local businesses a conduit to the global market. The company owns more than 400 different domain names, for which it plans to create Community Portals all interconnected, similar in style, yet with different product and service offerings, he said.
TransMedia Group is a full-service PR firm serving clients worldwide since 1981. Based in Boca Raton, the firm has offices in New York and London.
BocaRaton.com goes 'Global Media' with the Launch of
BocaRaton.com's Online Store
Outing the Watch! Watchcuff(TM) Retains
TransMedia to Publicize First Major Design
Innovation in Men's Shirts in Centuries
BOCA RATON, Fla. - June 11 /PRNewswire/ -- TransMedia Group has been retained to introduce one of the most exciting design innovations in men's shirts in centuries, called the Watchcuff(TM).
"For the first time, Watchcuff will "out the watch;" liberate it from being hidden for decades beneath the cuff, thus eliminating the need to roll up ones sleeve to see what time it is," said TransMedia's founder and CEO Thomas J. Madden.
Moreover, Watchcuff makes it possible for everyone to see what kind of watch you're wearing, he said. "Why wouldn't owners of a beautiful wristwatch want people to see it?"So we plan to hold a giant "coming out party" for that poor, neglected little treasure we keep buried in our shirts unsung, unseen wristwatch," Madden said. "So Watch Out for what's coming soon!"
TransMedia will kickoff a national publicity campaign by introducing Watchcuff at the first fashion show to be held on the beach in Fort Lauderdale, FL. The event on June 30 will feature Miami Dolphin Cheerleaders modeling men's shirts sporting the new Watchcuff. TransMedia also is charged with finding watch companies willing to partner with Watchcuff and licensing Watchcuff to leading shirt manufacturers.
"The Fashion Shows in which we'll be showing off Watchcuff will be great opportunities for allied marketing, promotion and publicity," Madden said.
Men's shirts with Watchcuff initially will be offered for sale exclusively on BocaRaton.com and eventually on other community portals on the Internet.
For more information about Watchcuff and the events TransMedia Group is planning to introduce and sell it, contact Gabriela Nunez at 561-750-9800 x 221
About TransMedia Group
TransMedia Group is a full-service public relations firm serving clients worldwide since 1981. Based in Boca Raton, FL, the firm has offices in New York and London.
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BocaRaton.com's Fashion Show DJ generously provided by Todd Rose of Celebrity Entertainment Inc.
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Todd J. Rose
Celebrity Entertainment Inc.
954-734-5200
