—TOP ARTISTS CONFIRMED TO SPEAK AT THIS FOUR-DAY EVENT INCLUDE JUANES, CALLE 13, COTI, TOBY LOVE AND MARIANO BARBA—
NEW YORK, NY (March 15, 2007 — Today Billboard — the world’s most trusted source of music, video and digital entertainment news, charts, reviews and analysis—announced the programming for the Billboard Latin Music Conference, presented by Heineken and in association with Target and Dodge. This four-day event, taking place on April 23-26 at the InterContinental Miami, is the world’s largest, longest-running and most prestigious gathering for top artists and executives from the Latin music community.
Attended by over 1000 key music industry leaders, sponsors and press, the Billboard Latin Music Conference will include live performances by over 20 artists, panel discussions on hot industry topics, and an exclusive interview with Colombian rock superstar Juanes conducted by Leila Cobo, Billboard’s executive director of content and programming for Latin music and entertainment.
“Juanes has become one of the best-selling Spanish-language music artists, topping charts and selling out concerts worldwide,” says Cobo. “His creativity, sound and unparalleled success are fueling the expanding Latin presence within the music industry, and offer a blueprint for the future of Latin music.” The Billboard Latin Music Conference will feature panel discussions addressing issues affecting the music industry such as new mobile and digital platforms, music in advertising and branding, teen preferences and buying power, and the state of rap, rhythm and reggaetón. During this exciting week, Billboard will also host the “We Hear the Future” competition, which offers new acts the opportunity to perform before a panel of industry experts. The winner of this competition will receive a feature in Billboard magazine and an appearance on Azteca America’s “Billboard Latino” television show, among other prizes.
Program highlights include:
Keynote Q&A with Juanes—In this exclusive interview, rock superstar Juanes will speak about his latest album, the much-anticipated follow-up to his multi-platinum “Mi Sangre.”
Big Screen, Little Screen—Music supervisors, agencies, editors and artists reveal the techniques behind getting their music on film, ads and television. Play My Tune—In a world of changing radio formats and multimedia, top programmers explain ways new artists can make it big on the radio airwaves.
The Art of the Tour— Managers, promoters, sponsors and venue specialists discuss the behind-the-scenes tour production. Teen Panel—Latin teens discuss musical preferences, buying habits, and what makes a song ‘hip’ today. How I Wrote That Song-Top songwriters pick up their instruments and explain their creative vision and inspirational process. Rap, Rhythm & Reggaetón All-Star Panel—This exclusive artist panel discusses the growing urban sound and influence of Latin music. Give Me The Cover—What kind of press is your act getting? Marquee journalists, TV producers and publicists discuss what features get covered. The Billboard Latin Conference ends in style with the Billboard Bash, the official pre-awards show party on April 25, followed by the prestigious Billboard Latin Music Awards on April 26, airing live at 8pm EST on Telemundo.
The Billboard Latin Music Conference is part of Billboard's long-standing editorial commitment to Latin music coverage. Billboard magazine publishes weekly charts and an expanded weekly Latin music section as well as special stand sections four times a year which provides even more in-depth coverage.
About Billboard
Now in its 112th year, Billboard is the world's premier weekly music publication and a diverse digital, events and brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records. Billboard’s many strategic partners include Microsoft, Reuters, Sirius Satellite Radio, Telemundo, Univision Radio, ABC Radio Networks, Azteca America and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard’s proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard’s franchise and consumer reach.
CHAKRA
1501 Collins Avenue, Miami Beach
Streetlevel Enterprise & Conciertos America Present the Official Pre-Party to the 2007 Latin Billboard Conference and Awards.
Hosted by:
PITBULL Performances by:
XTREME
DON KINO
DOWN aka KILO.
CHAKRA
1501 Collins Avenue, Miami Beach
Billboard Latino presents DADDY YANKEE On Fuego Live from CHAKRA in South Beach. Sponsored by Orbits, Southwest Airlines, US Navy.
In conjunction with ABC Radio & Cardenas Marketing Network.
Enter to win VIP passes and a showcase performance at the Miami DUB custom auto show and concert. Stop by the Dodge Interactive Lounge featuring the all new 2008 Dodge Avenger DUB custom edition, Dodge X-box kiosks, live interviews and more!
Visit the MTV Tr3s and Verizon networking areas See the Baldwin Pink Piano in the Versailles Ballroom
The Batanga Internet Lounge.
Get your STARBUCKS coffee and
Bags sponsored by TARGET
Badges sponsored by SESAC
Lanyards sponsored by CMN
iTunes Latino Music Sampler Download Card
SURFING FOR PROFIT:
Sponsored by Elhood.com
Utilizing the Internet as a marketing and revenue-generating tool. Leila Cobo, Executive Director of Content & Programming for Latin Music and Entertainment, Billboard
Speakers:
Demian Bellumio, President, Hoodiny Entertainment/elhood.com
Fernando Espuelas, CEO/Chairman, Voy LLC
Travis Katz, SVP & GM, FIM International
Diego Prusky, Principal, In-Style! Software
Rafael Urbina, CEO, Batanga
Speakers:
Tomas Cookman, President, Nacional Records
Osvaldo Feliu, Esq., Director of Licensing & Music Supervision for Hispanic Market, Production Advisors, Inc.
Margaret Guerra Rogers, VP of Music Affairs, Telemundo Network Group/Independent Music Supervisor
Andres Levin, Artist/ Film Composer/ Record Producer
Speakers:
Federico Baptista, Product Manager of Latin Music, The Orchard
Skander Goucha, Director, Digital Media,
Universal Music Latino
Val Valdez, Head of Latin Division, Avatar Digi
Rob Weitzner, VP of Business Development, Ioda
Sponsored by the Recording Industry Association of America State of the industry - physical and digital market, the economic impact of piracy and strategy under current conditions
Speakers:
Brad Buckles, EVP, RIAA, Anti-Piracy
John Echevarria, President, Universal Music Latino
Eddie Fernandez, SVP, Universal Music Publishing Group
Mitch Glazier, EVP, Government and Industry Relations, RIAA
Raul Vazquez, Regional Director, IFPI Latin America
Iñigo Zabala, President, Warner Music Latina
Sponsored by Nielsen BDS/ Nielsen SoundScan
In a world of changing radio formats and mediums, new artists get a new chance to be heard on the airwaves. Top programmers tell you how.
Tony Hernandez, President/CEO, Latino Broadcasting Company Jesús Salas, Senior PD Latin Channels, XM Satellite Radio
Frank Walsh, PD, Mega 94.9
Sponsored by Morgan Renee Entertainment
Manager, promoter, sponsor and venue say it all in this roundtable discussion.
Speakers:
Dee Aguirre, Chief Operating Officer, Roptus, Inc.
Ayelet Corona, Owner/Partner, Corona Jones Entertainment
Larry Gold, Owner/Creative Director, S.O.B.’s
Larry Harlow, Artist
Jorge Naranjo, President, Cardenas Marketing Network
Michel Vega, VP/Head of Latin Music,
William Morris Agency, LLC.
Sponsored by MUN2 Our most popular panel returns for another encore as a group of Latin teens discuss their musical preferences and buying habits with our attendees.
Sponsored by MTV Tr3s
Performances by
The Dey
Gustavo Laureano
Toby Love
Motel
Xtreme
Showcases at Macarena Restaurant
Performances by
Rayito
Coral
Bletzung
Marger “MG”
Black: Guayaba
Speakers: José Guilherme Novaes, Multimidia Bussiness Manager, Ditetoria Segmento Premium Vivo, Marcus Owenby, Director of Hispanic Marketing Operations, AT&T Mobility, Edwin Prado, Business Manager, Prado Law Office, Seth A. Schachner, VP, Digital Business Latin America, Sony BMG
BMI PRESENTS: HOW I WROTE THAT SONG
Top songwriters pick up their instruments and walk us through their inspirational process.
Speakers:
Adrian Pieragostino with Edgar Cortazar
Alicastro
Mariano Barba, Artist, Three Sound Records
Arthur Hanlon, Artist, EMI Televisa
Luis “Louie” Padilla with Aaron Martinez
Sponsored by MTV Tr3s
It’s an artists-only in this inside look at the growing urban sound of Latin music.
Speakers:
Calle 13, Artist, Sony BMG
Kinto Sol, Artist
Lumidee, Artist, TVT Records
Wise, Artist/Producer, Wise Crew Inc.
Toby Love, Artist, Sony BMG
DJ Nelson, Artist, Universal Music Latino
Sponsored by: U.S. Armed Forces Entertainment
Live Performances by Jossie Cordoba
Mel
Morrison
The Dey
Javier
Lalo Olivares
Cielo 69
Sponsored by Reggaeton Wear
What kind of press is your act getting? Our panel of marquee journalists, TV producers and publicists give the inside scoop on what gets ink and what gets heat.
Speakers:
Judy Cantor Navas, Latin & World Music Programmer, MTV Urge
Fifi Castany, Editor in Chief, Ocean Drive en Español
Felix Castillo, President, Frontera Visual
Alba Eagan, Partner, League of Their Own
John Reilly, VP, Rogers & Cowan
Celeste Rodas Juarez, President, Asociación Latina de Periodistas de Entretenimiento
Presented by Heineken
Composer, performer, multi-platinum seller, philanthropist. Few artists today are at the top of their game in as many areas as Colombian rocker Juanes. Following time out of the spotlight as he recorded his new album, Spanish language music's top selling act today gives his first public interview in nearly a year at the Billboard Q&A. Conducted by Billboard’s Executive Director of Latin Content and Programming, Leila Cobo.
Performances by:
Femy
Johnny Sigal
Wences
Monica Giraldo
Plus Heineken Estrella Winners from Texas & Chicago
Judges:
Leila Cobo, Executive Director of Latin Content/Programming, Billboard
Walter Kolm, SVP, Marketing/A&R, Universal Music Latino
Jorge Mejia, VP Latin America & US Latin, Sony/ATV Music Publishing
Jorge Pino, VP, Venevision International
COTI
Chelina Vargas, Music Programmer, iTunes Latino
Yuca Lounge (501 Lincoln Road, South Beach)
ASCAP ACOUSTIC SHOWCASE
ASCAP showcases some of its top songwriters in an intimate setting.
Performances by:
Barbara
Jorge Eduardo Murguia & Mauricio L. Arriaga
Nacho
COTI Sorokin and more!
The official pre-awards show party with red carpet appearances, presentations and performances by 2007 Billboard Latin Music Awards finalists including:
Performances by:
Mariano Barba
Chelo
Tony Dize
Franco El Gorilla
Fonseca
Jeremias
Michael Stuart
Showcases at Macarena Restaurant
Performances by:
Amerika
Del Castillo
Andres Cepeda
Inti
Monty
BONUS PROGRAMMING!
Voz Latina: Messaging. Media. Marketing. Strategies to Reach Hispanics for Entertainment, Retail, Mobile & Online Marketers. Hosted by Adweek’s Marketing y Medios, Adweek, Brandweek and Mediaweek.
Presented by CityReach Latino
MAXIMIZING YOUR ENDORSEMENTS AND PARTNERSHIPS WITH HISPANIC CELEBRITIES: Aligning your product with the appropriate Hispanic celebrity will ensure cultural significance so your brand becomes better defined and more profitable. The bond between fan and star - what will prove beneficial for your product?
Speakers:
Danna García, Actress and Singer Stephanie Rinaldi, Vice President, Multi-Ethnic Marketing & Promotions, Maybelline New York-Garnier, Daniel Villarroel, Director, Multi-Ethnic Marketing, Maybelline New York-Garnier
THE LATINO FILTER: Using lifestyle and cultural relevance to segment the market, MTV Tr3s' sweet spot is the 12-24 demographic. It connects today’s Hispanic youth to the most hip, cool and relevant entertainment brands. Get the inside story on the launch of MTV Tr3s and its successes and milestones.
Speakers: Lucia Ballas-Traynor, SVP & General Manager, MTV Tr3s Gonzalo Perez, Director, Multicultural Research and Consumer Insights, MTV Networks
Networking Break Sponsored by Yahoo! Telemundo
Sponsored by Language Line Services: How does the Hispanic population compare with African Americans, Asians and non-Hispanic Whites? Attitudes about marketing, advertising and branding, trends in category expenditures, media usage and social networks will be analyzed.
Speaker: Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University and Cheskin Co-Founder
MOBILE MEETS OUT-OF-HOME: Hispanics spend more time out-of-home and respond better to messaging there than the general market. As audiences become more fragmented, OOH becomes increasingly attractive to marketers as a form of mass communication that offers the ability to speak with relevancy to a target. Marc Malovany discusses how to effectively engage Hispanic consumers on mobile devices in OOH
AGENCY CREATIVE PANEL: Hispanic consumers are a strong, yet diverse group, and reaching them through traditional advertising as well as new media is an ongoing challenge. Leading creative directors discuss what ad campaigns work and which don't.
Speakers: Sergio Alcocer, President/Chief Creative Officer, LatinWorks Thomas Schimoler, Creative Director, The Vidal Partnership
Carlos Tornell, Creative Director, OLE
