To further promote the use of ICE, a new simple, highly recognizable symbol has been developed as a free public service to help emergency personnel quickly locate where the emergency contact information is on an unresponsive patient. The ICE symbol was developed by Mark Balduzzi, an insurance industry safety professional, former law enforcement supervisor and EMT in Syracuse, New York USA in July 2005 to give the public free access to do-it-yourself tools. Organizations and individuals can easily learn about and promote the use of ICE in their community through use of templated documents, presentations, posters, cards and stickers. For example if the ICE symbol is located on a cellular phone in the form of a sticker, emergency responders will know immediately that the patient has programed ICE into their cell phones. This symbol has been developed for free use and distribution.

The use of ICE has evolved from the original idea of programming cell phones with contact info to the development of other tools to help locate and store this info and promote its the use of ICE. Your chances of surviving a medical emergency can improve if those providing care know more about your physical condition(s). ICE has also evolved into a learning tool to promote being prepared for other emergency situations as well. A website and blog that provides the free DIY ICE tools allows users the ability to create a variety of customizable ICE related materials at no charge. A number of US and European health providers, trauma centers, FIRE/EMS, government emergency management departments, community volunteer action groups, insurance companies and individuals have recognized and now integrated the free ICE symbol and tools into their personal and public safety awareness efforts. A strictly all-volunteer effort to raise awareness about being prepared can be located at [www.ice4safety.com] and [www.ice4safety.blogspot.com ] Duzzer 02:32, August 25 2007 (UTC).

For those individuals wanting a ready made visual alert to add to their cell phones, icesticker.com has developed an iconic, bright red sticker that is designed for the use and abuse of a mobile device. Icesticker.com launched in the summer of 2005 and has become the standard "on phone" symbol to indicate you have entered ICE contacts into your phone.

In developed countries some 80% or more of people carry a mobile phone, and the police or paramedics often use them to identify victims at road traffic accidents or other incidents. The idea of ICE is that everyone should put an emergency contact name and number into their phone under the headword "ICE". This would give the emergency services personnel a standard place to look.